Ziel:
TOOLS AND INSTRUMENTS FOR PRACTICAL APPLICATION

The tasks and responsibilities of a product manager are fairly extensive and the demands on this key position are high. Similar to an entrepreneur, the product manager is responsible for all issues and areas that concern his/her product or product line.
Product managers are specialists for their assigned product market and at the same time manage, in the role of a generalist, all relevant functions and departments in the organization. In this seminar you will learn about the most important topics regarding product management and product marketing. Simple tools and instruments make it easy to implement individual learning experiences into daily business.

Zielgruppe:
Product managers and junior product managers, newcomers in product management positions, executives dealing with the introduction and/or optimization of product management, staff from functional departments with interfaces to product management.

Inhalt:

• Definition of product management


• Product planning processes


• Positioning of product management within a company


• Strategic and operational responsibility of a product manager


• Optimization of interfaces with functional departments


• Areas of responsibility and tasks of a product manager


• The task profile of a product manager


• Success factors in product marketing


• Optimization of product benefits and USPs


• Calculation of product benefit index


• Evaluation of market potential


• Development of a product strategy


• Evaluation of alternative product strategies


• Development of product plans


• Product launch process


• Managing the implementation process

Trainer:
Mag. Ing. Klaus J. Aumayr, MBA
Managing Partner at MSG Management Systems, St. Gallen/CH. He is specialist in product management, key account management and marketing management, and consults and trains companies in these areas.


Hinweis:
Length: 2 days, 9:00 a.m. – 5:00 p.m.
Price includes: documentation (incl. the book 'Erfolgreiches Produktmanagement ' von Klaus J. Aumayr), lunch, soft drinks, snack and parking ticket

We would recommend:
Business Management and Finance
Strategy development for practitioners
Project Management Basic

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